Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today announced the inaugural Key E-commerce Leader Award (KEL Award), designed to honor distinguished e-commerce suppliers within the South and Southeast Asia regions. Launching this week and continuing through November 2024, the KEL Award will see eligible Alibaba.com suppliers from seven countries – India, Indonesia, Malaysia, Pakistan, Singapore, Thailand and Vietnam – compete in a national round in their respective markets from August to October. The 10 best performers from the national round will take the stage in the finale to be held in Vietnam in November, where the three most outstanding contestants among them will be crowned the winners of the KEL Award. Contestants are expected to showcase their use of Alibaba.com in developing and expanding their export ventures, along with the strategies they employ to stand out in the global market.