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With new Product Strategy realme Pakistan aims to launch more exciting products for fans



Youth’s most favorite smartphone brand realme first debuted in Pakistan in 2019 as a smartphone brand. In the short time since, the company has launched over two dozen smartphones and expanded its business in over 25 markets across the globe. Last month realme introduced the X3 SuperZoom - the brand’s first phone with a periscope camera.

realme offers great value for money smartphones across different segments, but the company is also quickly expanding its ecosystem. It launched its first true wireless earphones last December and in March its first fitness tracker, dubbed realme Band.

With Dare-to-Leap spirit, realme makes continuous efforts to bring to the youth products beyond expectation and quickly successfully manage to achieve more than 25 million global users. Focusing on AIoT, realme plans to create a complete AIoT ecosystem young brand has grouped its AIoT products into three categories — Personal, Home and Travel.

realme has announced its new product strategy, 1+4+N. It will be spinning around the company’s core smartphone business and smart AIOT product range. “1” indicates smartphones, “4” is for the sub-categories Smart TV, Smart Earphone, Smartwatch and Smart Speaker and the “N” indicates AIOT products. Smartphones will be the focus of realme’s AIOT ecosystem. All the AIOT products will be connected to and managed by their smartphones. Further, the realme Link App will allow the smartphones to be used to manage various AIoT products, enhancing your personal, home, and travel experiences.

1 Core: Smartphones will be the main center of realme’s AIOT ecosystem. All the AIOT products will be connected to and managed by realme smartphones. Plus the realme Link App, realme smartphones as the primary point will be able to manage various AIoT products, enhancing your personal, home, and travel experiences.

4 Smart Hubs: This is to help consumers manage and control more AIOT products together with smartphones. Hence, this has been divided into 4 sub-categories – Smart TV, Smart Earphone, Smart Watch and Smart Speaker.

N AIOT products: The ‘N’ here represents realme’s commitment to bring a plethora of new AIOT and lifestyle products for realme fans, including various accessories ranging from in-car chargers, backpacks, luggage cases, to smart home gadgets.

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