Skip to main content

YouTube Partner Program paves new methods for content creators to earn revenue on the platform

          Today YouTube announced the expansion of its monetisation system with YouTube Partner Program (YPP). YouTube shared that it is expanding the platform’s monetization system to allow more creators to join the program by new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.

With this new chapter, YouTube now offers ways for over 2M partners to make money. The expansion of the partner program will enable more opportunities for creators and artists on the platform in all types of different creative formats. 

Starting from early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will be able to enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. The long-from content creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. The expansion brings the new level of YPP with lower requirements 

YouTube also announced first-of-its-kind revenue sharing model for Shorts. To reward the creators, the platform in 2023 will move away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not. 

YouTube will also launch Creator Music in which creators can easily access an ever growing catalogue of music to use in their long-form videos. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential. This step will bridge the gap between the music industry and creators. The creator music is currently in beta in the US and will be expanding globally in 2023 which will offer a streamlined process for creators and they will be able to instantly see the terms of their song selection. 

Farhan Qureshi, Google’s Regional Director for Pakistan, Bangladesh & Sri Lanka, " Since 2007 the YouTube Partner Program has been revolutionizing the lives of content creators and the creative industry. This new chapter is one more step in the direction of creating a successful and financially secure future for creative minds through YouTube Shorts, especially the newcomers and mobile-first creators who will highly benefit from the initiative.”

Today’s announcement reflects the diversity of the platform’s growing creator community where users can promote their content on the platform with the new monetization system of YouTube. For more details click here. 

Comments

Post a Comment

Popular posts from this blog

47% of Asia Pac businesses have no emissions plan in place despite the climate emergency, reveals new report from ACCA, IFAC and PwC

            As world leaders gather for COP 28, ACCA (the Association of Chartered Accountants), IFAC (the International Federation of Accountants) and professional services firm PwC released a new report:   The  role of the CFO and finance function in the climate transition: driving value and sustainability,  based on a survey of 1,000 senior finance professionals around the world.   The research reveals 47% of respondents in the Asia Pacific region have yet to produce a plan for reducing their carbon emissions. Alarmingly, 69% of those respondents without an emissions plan say they currently have no intention of developing one. This compares with global figures of 46% of respondents who have yet to prepare an emissions plan and 70% of those say they currently have no intention of developing one.   The report also says that that involving CFOs and finance teams in the emissions reduction planning is likely to accelerate progress. ...
Post a Comment
Read more

CBD PUNJAB’S UPCOMING AUCTION SET TO IGNITE ECONOMIC GROWTH.

                                                                   The Punjab Central Business District Development Authority (PCBDDA), also recognized as Central Business District Punjab (CBD Punjab), is set to mark a significant milestone in the region's real estate landscape with the auction of six exclusive plots, comprising three mix-used commercial and three residential plots, scheduled for May 9, 2024. As the premium development authority of Punjab, CBD Punjab is at the forefront of transforming the urban landscape, and this auction represents a pivotal moment in Punjab’s economic evolution. The auction event will showcase the immense potential for investment and development within the CBD Punjab precinct. With this auction, CBD Punjab is proud to introduce its latest ventures: CBD Business Bay and CBD Residencia...
Post a Comment
Read more

Huawei and OPPO Sign Global Patent Cross-licensing Agreement

  Huawei and OPPO announced the signing of a global patent cross-licensing agreement, which covers cellular standard essential patents, including 5G. "After more than 20 years of continuous innovation, Huawei has developed multiple high-value patent portfolios in the global marketplace in domains like 5G, Wi-Fi, and audio/video codecs," said Alan Fan, Head of Huawei's Intellectual Property Department. "We are delighted to have reached a cross-licensing agreement with OPPO. The mutual recognition of intellectual property value between companies is a major step towards fostering a positive cycle of innovation and research in high-value standards: investing, receiving returns from investment, and then reinvesting. This will enable our industry to keep innovating and provide consumers with more competitive products and services." "We are very pleased to enter into patent cross-licensing agreement with Huawei. It clearly demonstrates that the two companies r...
Post a Comment
Read more