Descon aims for greener pastures with the launch of its agricultural division

  

 

Descon, one of Pakistan’s leading conglomerates, has officially announced its intentions to diversify in to agriculture by setting up adivision called Descon Agri Businesses (DAB). This new venture seeks to innovate and improve upon the existing farm productivity and agriculture value-chain, helping provide the nation with nutritious produces and sustained economic growth.

Over the decades, Descon has led numerous large-scale projects in Construction, Power-generation, Oil-Refining, Chemicals and other diverse economic-sectors, in Pakistan and abroad. Its entry in to the agriculture sector is not entirely without expertise, as the company acquired shareholding in two innovative agriculture-based enterprises – ‘Vital Agri Nutrient’ (VAN) and ‘Vital Green’ (VG) at the start of this year.

VAN is a manufacturer of specialty fertilizers, soil amendments and bio-fertilizers working with farmers and corporate customers to deliver value-added farming solutions. VG provides access to credit, quality-inputs, actionable knowledge, digital tools and market outreach for farmers.

Other initiatives by Descon in this sector include the construction of a state-of-the-art fruit, vegetables, spices and herbs dehydration facility to provide high quality dried products for local and export markets, and a Himalayan Wellness Company, operational since 2019, exporting Himalayan pink salt and high-quality raw honey to the far east and other markets.

“Our entry into this sector seeks to disrupt agriculture value chains through innovative farming techniques, high-quality produce and greater support to the local farmer community.  Our long-term goal is to deliver a sustainable agriculture business, unlocking economic opportunities for the local communities and our partners along the way,” said Descon Vice-Chairman, Faisal Dawood.

Utilizing its expertise in technology and by building potential synergies with agritech companies, Descon seeks to enable a sustainable future in farming leading to an increase in food-security, healthy-living and enrichment of local communities.